"The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” Peter F. Drucker

"Quit counting fans, followers and blog subscribers like bottle caps. Think, instead, about what you’re hoping to achieve with and through the community that actually cares about what you’re doing." Amber Naslund

"How can you squander even one more day not taking advantage of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable?" Seth Godin

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